CITIZENS OF HUMANITY
ROLE: ART DIRECTOR + PHOTOGRAPHER
Effortless, European style meets a casual California luxury was the mantra often repeated over at the Citizens of Humanity offices. As Art Director of both the women’s and men’s divisions, I directed and produced seasonal campaigns, product imagery, packaging, labels, printed collateral, in store experiences and front-end web design.
I photographed and designed the brand’s assets, and also leveraged an outside network of amazing artists and talents to bring this broad array of projects to life. Internally I developed systems so that the large amount of seasonal assets needed for this global brand could be delivered to stake holders on time.
I developed a visual DNA that focused on elevated simplicity. To achieve this, design elements were kept elegant and clean. The same sensibility was applied to casting and location choices for campaign imagery, which often placed runway caliber talent in minimal environments.
