EDWIN
ROLE: CREATIVE DIRECTOR + PHOTOGRAPHER
I was reached out to by the team at Edwin before it’s first season launched to come on and develop a visual DNA for the brand imagery, as well as produce visual assets and design their website, packaging and labels.
With a Gen Z and Millennial customer in mind, I developed a brand image that is rooted in interesting models, pure and simple styling and clean, studio photography.
I also launched an influencer program for the brand, featuring musicians, artists, and magazine editors who fit with the company’s aesthetic and ethos.
