EDWIN
ROLE: CREATIVE DIRECTOR + PHOTOGRAPHER
I was reached out to by the team at Edwin before it’s first season launched to come on and develop a visual DNA for the brand imagery, produce visual asset, as well as design their website, packaging and labels.
With a Gen Z and Millennial customer in mind, I developed a brand image across multiple years that revolved around interesting models, styling that was pure and simple; and clean, studio photography mixed with grittier mediums.
I also launched an influencer program for the brand, selecting ambassadors who fit with the company’s aesthetic and ethos.
