MODERN, CLEAN
For the inaugural campaign of Edwin USA, we took a 180 degree turn from the heritage imagery of it’s parent brand, Edwin Japan
BACK TO BASICS
Color block styling, youthful casting and unexpected compositions allowed the product to shine. Images were run as digital and printed ads.
Collaged footage from HI-8 Camcorders and high res digital cameras was made to emphasize the modern take on a vintage classic
CREDITS
Photography by Rafael Pulido
Styling by Henna Koskinen
Hair by Nikki Providence
Make Up by Samuel Paul
Casting by Jorge Morales
All Noam Fall 2022 Noam Feel Yourself Edwin Fall 2021 Edwin Spring 2021 Edwin Fall 2020 Ralph Lauren Deep Blue Edwin Spring 2020 Edwin Fall 2019 Eighty-Nine Jean Atelier Spring 2019 Alicia Keys Agolde Summer 2019 Agolde Spring 2019 Humanity Citizens of Humanity Spring 2019 Agolde Fall 2018 Citizens of Humanity Spring 2018 Citizen’s Men Fall 2018 Citizens of Humanity Fall 2018 Courtney Love Citizen’s Men Fall 2017 Agolde Fall 2017 Citizens of Humanity Premium Vintage A$AP Ferg x Agolde Citizen’s Mens Spring 2017 Agolde Spring 2017