THE SEVEN CONTINENTS DEBUT
Creative direction and production for The Seven Continents debut collection, including full lookbook production, development of art-direction boards, and establishment of the brand’s visual language. Scope included creating the brand book, defining seasonal styling and photographic approach, overseeing casting, and designing launch advertising, ensuring a cohesive visual system across editorial, campaign, and digital touchpoints.
FOUNDER’S VIDEO
Produced and directed the founder video for The Seven Continents, created for the brand’s launch and used across digital advertising and owned channels. The film introduced the brand’s philosophy and point of view, establishing an emotional and narrative foundation for the debut collection.
IN-STORE ACTIVATION
In-store activation for The Seven Continents at 180 The Store, using vintage and travel-inspired elements to bring the brand’s global narrative into the retail space. The installation incorporated a reclaimed parachute, climbing rope, suspended denim, and vintage globes to create an immersive, tactile environment.
BRAND GUIDE
Brand guide development for The Seven Continents, overseeing the creation of a visual brand book that translated identity guidelines into an inspirational format. The guide combined commissioned writing, custom logo sketches, and vintage textures to establish the brand’s tone and creative direction.
E-COMMERCE PHOTOGRAPHY
CREDITS
Photography by Rafael Pulido
Styling by Laura Stoloff
Grooming by Ramsell Martinez
Video by Sam Roden
Casting by Jorge Morales