VELVET X CLEO WADE PHOTOSHOOT
Creative production and art direction for the Cleo Wade collaboration shoot, overseeing production logistics, talent coordination, and creative alignment between Cleo and the Velvet brand. Worked directly with Cleo to help arrange talent that reflected both her personal community and Velvet’s brand identity, ensuring the final campaign supported the collaboration narrative across editorial, retail, and PR channels.
VELVET X CLEO WADE COLLABORATION
Strategic talent and PR development for Velvet’s collaboration with Cleo Wade, including vetting and onboarding Lion PR, identifying and securing brand-relevant talent, and shaping the partnership structure to include a capsule collection, photoshoot, in-store appearance, and coordinated PR sprint supporting the launch.
CREDITS
Photography by Liza Voloshin
Styling by Shiona Turini
Hair by Miles Jeffries
Make Up by Adam Breuchaud
Video by Sam Roden
by Jorge Morales